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Ryan Jongwoo Choi 최종우 디자이너

Only for 106 McLaren Speedtail owners

Ryan Jongwoo Choi 최종우 디자이너 Ryan Jongwoo Choi 최종우 디자이너

  The Speedtail is McLaren's first-ever Hyper-GT and announced in 2018. The first car is delivered from 2020 and this Key fob concept is designed only for 106 McLaren Speedtail owners. The key fob is not a considerable option when a customer buys a new car. However, it is a part of the service the car company has to provide a marvellous experience to a potential customer.

Ryan Jongwoo Choi 최종우 디자이너

Everything for a reason

  This key fob over the style of the Speedtail, and it is not only seamlessly stylish but easy to identify against other car keys on the market. The main form is inspired by Speedtail form factor and is simplified into the product. The tail shape is continuously connected between the top and bottom surface. It is allowed to attach the McLaren key chain and visually clean without making any key chain hole.

There are three buttons on its face: Start button details are reflected from the interior of the vehicle and more recognisable than the other two buttons in your pocket. Luggage release button icon is captured by front view of the Speedtail, the icon is totally harmonised with the rest of the design.

It does offer owners an opportunity for bespoke personalisation to have the key fob finished in carbon fibre cover as the main product while adding bespoke CMF is also available for a spare item.

Ryan Jongwoo Choi 최종우 디자이너 Ryan Jongwoo Choi 최종우 디자이너 Ryan Jongwoo Choi 최종우 디자이너 Ryan Jongwoo Choi 최종우 디자이너 Ryan Jongwoo Choi 최종우 디자이너 Ryan Jongwoo Choi 최종우 디자이너 Ryan Jongwoo Choi 최종우 디자이너 Ryan Jongwoo Choi 최종우 디자이너 Ryan Jongwoo Choi 최종우 디자이너
  McLaren Special Operations (MSO)
Ryan Jongwoo Choi 최종우 디자이너

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Ryan Jongwoo Choi 최종우 디자이너
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