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Ryan Jongwoo Choi 최종우 디자이너





Only for 106 McLaren Speedtail owners



Ryan Jongwoo Choi 최종우 디자이너 Ryan Jongwoo Choi 최종우 디자이너
  Copyright_McLaren

  The Speedtail is McLaren's first-ever Hyper-GT and announced in 2018. The first car is delivered from 2020 and this Key fob concept is designed only for 106 McLaren Speedtail owners. The key fob is not a considerable option when a customer buys a new car. However, it is a part of the service the car company has to provide a marvellous experience to a potential customer.

Ryan Jongwoo Choi 최종우 디자이너
  Avocadot is a system for people who pay real attention to mindful cooking, efficiently alerting and guiding its users to the consumption of the specific nutrients they require. It seamlessly fits within your kitchen environment causing no disruption to its existing structure. With Avocadot’s simple technology we’re able to better understand both the food products we already have within our kitchens and when we are in the process of purchasing new foods.
Ryan Jongwoo Choi 최종우 디자이너 Ryan Jongwoo Choi 최종우 디자이너

  The cake is often shared with someone rather than eating alone. What would be the effective and interesting way to share a cake with more people? This product is an exclusive knife for cake, which provides various ranges of cutting angle to serve a certain number of people. With simple mathematical principle, it brings a pleasure to the moment of cutting a cake, also it is possible to carry a piece of cake at the same time.
Ryan Jongwoo Choi 최종우 디자이너 Ryan Jongwoo Choi 최종우 디자이너

A delight to use


  Mole Vase is an all-purpose vase for a range of needs and preferences. Magnetic force makes this concept special, it helps to determine the water level in an amusing way. The contrasted colour band is easy to notice when flowers and plants need watering.
Ryan Jongwoo Choi 최종우 디자이너



Oakley eyewear for road cycling athletes


  The sweat from cyclists forehead and head rolls down into their eyes or smears onto their glasses and it impairs cyclist’s vision. This product shows a different viewpoint from other antiperspirant products. This is a new type of a sports eyewear design that re-directs flow of sweat instead of absorbing the sweat.

Ryan Jongwoo Choi 최종우 디자이너

  How can we put natural permanent into design? In the world that we live in, natural phenomenon is just miraculous with its beauty. A lot of things in our lives comes from knowledge and inspiration from pure nature. Within the man-made products, would it be possible to make an object from nature that creates exclusive things.
Ryan Jongwoo Choi 최종우 디자이너