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Ryan Jongwoo Choi 최종우 디자이너





Only for 106 McLaren Speedtail owners



Ryan Jongwoo Choi 최종우 디자이너 Ryan Jongwoo Choi 최종우 디자이너
  Copyright_McLaren

  The Speedtail is McLaren's first-ever Hyper-GT and announced in 2018. The first car is delivered from 2020 and this Key fob concept is designed only for 106 McLaren Speedtail owners. The key fob is not a considerable option when a customer buys a new car. However, it is a part of the service the car company has to provide a marvellous experience to a potential customer.

Ryan Jongwoo Choi 최종우 디자이너
  Avocadot is a system for people who pay real attention to mindful cooking, efficiently alerting and guiding its users to the consumption of the specific nutrients they require. It seamlessly fits within your kitchen environment causing no disruption to its existing structure. With Avocadot’s simple technology we’re able to better understand both the food products we already have within our kitchens and when we are in the process of purchasing new foods.
Ryan Jongwoo Choi 최종우 디자이너





Importance of Lighting Temperature


   The light you have around you while working affects your ability to focus and work efficiently, if you are working from home, the wrong lighting can cause eye strain, leading to tiredness and headaches. Depending on the environment and the mood you are trying to arouse, the colour of lighting can have a large impact on how people experience an environment. This can range from keeping people focused on work at the desk.


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Integrate an electric vehicle into your life 2025


   EVA is an aluminium air battery system that is the most environmentally friendly way of reducing carbon dioxide emissions and gives you more driving range. It is non-rechargeable and gets energy via interaction between oxygen and metals, the aluminium serves as the anode and the oxygen in the air as a cathode. The aluminium plates can replace with new aluminium anodes made from recycling the hydrated aluminium oxide. Water is used as an electrolyte, and the system needs a water fill-up every 200 miles in current technology.


Ryan Jongwoo Choi 최종우 디자이너 Ryan Jongwoo Choi 최종우 디자이너

  The cake is often shared with someone rather than eating alone. What would be the effective and interesting way to share a cake with more people? This product is an exclusive knife for cake, which provides various ranges of cutting angle to serve a certain number of people. With simple mathematical principle, it brings a pleasure to the moment of cutting a cake, also it is possible to carry a piece of cake at the same time.
Ryan Jongwoo Choi 최종우 디자이너





Enhance the flavor of your tea



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How long to steep your tea


   Have you ever made a tea that didn’t taste so great? Different teas react differently the amount of time you let them steep for. To steep tea, pour hot water over your ingredients and let them rest for a few minutes. It isn’t an exact science, but you won’t manage the right taste every single time.

Alessi Tea Timer is designed for people who enjoy tea culture and are sensitive to the concentration of tea.


Ryan Jongwoo Choi 최종우 디자이너 Ryan Jongwoo Choi 최종우 디자이너

A delight to use


  Mole Vase is an all-purpose vase for a range of needs and preferences. Magnetic force makes this concept special, it helps to determine the water level in an amusing way. The contrasted colour band is easy to notice when flowers and plants need watering.
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Oakley eyewear for road cycling athletes


  The sweat from cyclists forehead and head rolls down into their eyes or smears onto their glasses and it impairs cyclist’s vision. This product shows a different viewpoint from other antiperspirant products. This is a new type of a sports eyewear design that re-directs flow of sweat instead of absorbing the sweat.

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   When you wash your hair, the sewerage in the bathroom can easily be stocked within the pile of hairs. People can become stressed out from the various chores of eliminating the alien substances that clog our drains. To get rid of this stress, I suggest this easy ‘Stopper’.

   It can put be inserted into our sinks and lifted out easily to facilitate your clean up. The handle form is inspired from the crown shape created by a splash of milk and I tried to materialize this image into the aesthetic appreciation and to add an element of fun. The shape also allows for easy access and grip when pulling out caught hairs.



H 85mm X W 42mm X D 42mm


Ryan Jongwoo Choi 최종우 디자이너

  How can we put natural permanent into design? In the world that we live in, natural phenomenon is just miraculous with its beauty. A lot of things in our lives comes from knowledge and inspiration from pure nature. Within the man-made products, would it be possible to make an object from nature that creates exclusive things.
Ryan Jongwoo Choi 최종우 디자이너